DATA-DRIVEN BUSINESS

ADVANCED ANALYTICS – H2 2015 ongoing

Sector: Insurance
Founded: 1912

Revenue: 4.2 bn.
Employees: 4,200

 

«With intelligent segmentation in data-driven marketing, we can design our campaigns much more effectively and efficiently»
Stefan Kurmann, Head of Analytics & Controlling, SUVA

THE CHALLENGE

  • Suva is by far the largest accident insurer in Switzerland (127,000 insured companies)
  • Suva wants to strengthen the awareness regarding accident risks through prevention measures aimed at specific target groups, which are at risk

OUR SOLUTION

  • Relevant and automated clustering (grouping) of accidents and clients
  • Identification of new B2B customer segments with an urgent need for action
  • Intelligent campaign selection and implementation

ADDED VALUE

  • Fewer accidents (preventative effect)
  • Reduced costs for treatments and marketing (efficiency-enhancing effect)
  • Increased public awareness of the work of Suva (sensitization effect)