SOCIAL LISTENING DASHBOARD

ADVANCED ANALYTICS – H1 & H2 2017

Industry: Technology/ Manufact.
Founded: 1906

Turnover: 302.8 mio.


Employees: 13,840

«I update a new story – easy. I’ll have a look at the results – amazing! Easy-to-use, responsive, and intuitive.»
Tobias Good, Project Manager Digital, Oerlikon

THE CHALLENGE

  • The new marketing strategy is based on stories that are published on different channels
  • Oerlikon wants to determine and classify the success of the individual stories and themes in order to see which topics appeal to certain client segments and geographical regions

OUR SOLUTION

  • Automated data backend for automatic retrieval of raw data from various channels such as websites, newsletters, social media etc. via APIs
  • Integrated intelligence for aggregating different data sources on the story level
  • Web-based frontend for easy visualization of the success of individual stories

ADDED VALUE

  • Oerlikon sees the success of its stories (compared to others) at a glance and in near-time
  • Intuitive filtering options (geographical, thematic, channel-based) allow for quick insights into relevant topics
  • New stories can be easily integrated by marketing with just two clicks